Specialisation Digital Business Management
Hochschule für Wirtschaft FHNW
Shape the digital future of business. The BSc in Digital Business Management equips you with the skills to drive innovation and lead transformation at the intersection of business and technology. Prepare for a global career with real-world projects and international opportunities.

- Combine business expertise with cutting-edge digital skills
- Gain hands-on experience through real-world case studies and company projects
- Study in English and benefit from international exchange programmes
- Learn from experienced lecturers and industry professionals
- Prepare for leadership roles in digital transformation across industries
Steckbrief
Zukunftsaussichten

The specialization in Digital Business Management offers students the opportunity to actively shape the digital economy. The focus is on practical skills for developing innovative business models and user-centered products, as well as analyzing and optimizing digital business pro-cesses. Students also learn how strategic IT management and agile project management can make companies future-ready. Complemented by key qualifications such as intercultural com-munication, problem-solving, and self-management, this specialization prepares students to tackle the challenges of a globally connected work environment.
You are passionate about…
- innovating digital products or services
- working with agile methodologies
- managing technology information systems on a strategic and tactical operational level
- Designing and optimizing digital business processes
- Applying artificial intelligence in a business context
Career Opportunities
The specialisation Digital Trust will open up the following careers to you:
Aufbau und Inhalte
Content
This specialisation focuses on current and future digital trends. New developments, technologies and theories are continuously incorporated into classwork. The most important content includes:
- Digital innovation and strategies for developing digital business models
- Digital business analysis and process design to optimize business operations
- Planning and executing digital projects using agile methods like Scrum
- Managing digital business architectures and IT infrastructures
- Applying business AI and modern technologies in a corporate context
- Technology management and its strategic application in practice
- Industry insights from various sectors (e.g., Big 4, pharmaceutical industry, banking, SMEs)
ECTS Points: 36
Degree:
- BSc in Business Information Technology - Area of specialisation Digital Business Management
- BSc in Wirtschaftsinformatik - Vertiefungsrichtung Digital Business Management
Vertiefungen
International
Leitung und Dozierende
Voraussetzungen, Zulassung, Eignungsabklärung
Organisatorisches

Info Events Degree Programmes
Find out more at one of our information events or at a trial day. We will be pleased to inform you about the courses offered by the School of Business and explain the structure and content of the programmes.