Specialisation Digital Business Management

Hochschule für Wirtschaft FHNW

Shape the digital future of business. The BSc in Digital Business Management equips you with the skills to drive innovation and lead transformation at the intersection of business and technology. Prepare for a global career with real-world projects and international opportunities.

  • Combine business expertise with cutting-edge digital skills
  • Gain hands-on experience through real-world case studies and company projects
  • Study in English and benefit from international exchange programmes
  • Learn from experienced lecturers and industry professionals
  • Prepare for leadership roles in digital transformation across industries

Steckbrief

ECTS-Punkte
Abschluss
BSc in Business Information Technology; BSc in Wirtschaftsinformatik
Studienbeginn
Dauer
Studienmodus
Keine Einträge
Unterrichtssprache
Englisch
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Semestergebühr
Anmeldegebühr
Lernsetting
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Auslandaufenthalt
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Ort

Zukunftsaussichten

The specialization in Digital Business Management offers students the opportunity to actively shape the digital economy. The focus is on practical skills for developing innovative business models and user-centered products, as well as analyzing and optimizing digital business pro-cesses. Students also learn how strategic IT management and agile project management can make companies future-ready. Complemented by key qualifications such as intercultural com-munication, problem-solving, and self-management, this specialization prepares students to tackle the challenges of a globally connected work environment.

You are passionate about…

  • innovating digital products or services
  • working with agile methodologies
  • managing technology information systems on a strategic and tactical operational level
  • Designing and optimizing digital business processes
  • Applying artificial intelligence in a business context

Career Opportunities

The specialisation Digital Trust will open up the following careers to you:

Program and Project Manager

As a Program and Project Manager, you plan and lead strategic initiatives, coordinate teams, and ensure the successful implementation of projects. You oversee schedules, budgets, and results, ensuring maximum impact and efficiency.

Business Analyst

As a Business Analyst, you analyze business processes, identify optimization potential, and develop solutions that create value. You act as the bridge between business and IT, driving innovation and growth through data-driven decisions.

Requirements Engineer

As a Requirements Engineer, you capture, analyze, and document requirements to develop tailored solutions. You work closely with stakeholders to ensure projects meet the needs of businesses and users.

Product Owner

In the role of Product Owner, you define and prioritize product goals, coordinate with teams, and ensure that products deliver value. You are the driving force behind the realization of innovative ideas and their success in the market.

Process Manager

As a Process Manager, you analyze and design business processes to promote efficiency, quality, and innovation. You implement improvements and ensure seamless and targeted workflows.

Scrum Master

As a Scrum Master, you help teams embrace agile principles and work efficiently. You facilitate meetings, remove obstacles, and foster a culture of collaboration and continuous improvement.

Digital Innovation Manager

In this role, you drive digital transformation initiatives and identify innovative technologies to ensure business success. You lead projects from concept to implementation and create solutions that inspire.

Digital Innovation Consultant

As a Digital Innovation Consultant, you advise companies on implementing digital strategies. You identify trends, develop concepts, and implement forward-thinking solutions that provide a competitive advantage.

Business Process Consultant

In this role, you analyze business processes and develop customized strategies to increase efficiency. You help companies reduce costs, improve quality, and achieve sustainable success.

Business Consultant

As a Business Consultant, you advise companies on strategic and operational challenges. You develop innovative solutions, drive change, and support clients in achieving their goals.

Aufbau und Inhalte

Content

This specialisation focuses on current and future digital trends. New developments, technologies and theories are continuously incorporated into classwork. The most important content includes:

  • Digital innovation and strategies for developing digital business models
  • Digital business analysis and process design to optimize business operations
  • Planning and executing digital projects using agile methods like Scrum
  • Managing digital business architectures and IT infrastructures
  • Applying business AI and modern technologies in a corporate context
  • Technology management and its strategic application in practice
  • Industry insights from various sectors (e.g., Big 4, pharmaceutical industry, banking, SMEs)

ECTS Points: 36

Degree:

  • BSc in Business Information Technology - Area of specialisation Digital Business Management
  • BSc in Wirtschaftsinformatik - Vertiefungsrichtung Digital Business Management

Vertiefungen

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International

Leitung und Dozierende

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Voraussetzungen, Zulassung, Eignungsabklärung

Organisatorisches

Info Events Degree Programmes

Find out more at one of our information events or at a trial day. We will be pleased to inform you about the courses offered by the School of Business and explain the structure and content of the programmes.

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