Trinational KTUR Summer School Entrepreneurship

Hochschule für Wirtschaft FHNW

Discover your entrepreneurial spirit in a unique international setting. The Trinational KTUR Summer School in Entrepreneurship brings together students from three countries to develop innovative business ideas and strengthen their start-up skills. Learn, create and connect – across borders.

  • Practical international experience: Gain hands-on experience in international entrepreneurship projects.
  • Cross-border collaboration: Network with students and experts from Switzerland, Germany, and France.
  • Challenge-based learning: Work on real-world innovation challenges in an intensive one-week programme.
  • Expert guidance: Receive coaching and support from experienced business mentors and university lecturers.
  • Open to all disciplines: Ideal for students from any field with an interest in innovation and start-ups.

Steckbrief

ECTS-Punkte
2
Abschluss
Check with your dean of studies if and how this module will be accepted at your specific degree programme
Studienbeginn
25.8.2025 - 29.8.2025
Dauer
1 week
Studienmodus
Vollzeit
Unterrichtssprache
Englisch
(
)
Semestergebühr
No cost
Anmeldegebühr
No cost
Lernsetting
Präsenz
Auslandaufenthalt
Pflicht
Ort
Two days in Freiburg (Germany), one day in Strasbourg (France)

Zukunftsaussichten

Goals

The students:

  • recognise different business models and assess their potential for success.
  • reflect on the extent to which they are suitable as entrepreneurs.
  • distinguish between different methods of attracting customers.
  • explain the different ways in which businesses make money.
  • use different methods to develop and test business ideas.
  • are aware of the important legal issues involved in starting a business.
  • present ideas in a convincing manner.

Target group

Do you enjoy meeting students from Germany and France and extend your network in the Upper Rhine Region? Then this Summer School is for you. It is a collaboration across borders between University of Strasbourg, University of Freiburg and the University of Applied Sciences and Arts Northwestern Switzerland. The class will compromise of students from all three countries and we will have inputs from lecturers and founders from the different universities.

  • Students at all levels in the Upper Rhine region, as well as international students; especially students with little knowledge of business administration.
  • Students who are considering setting up their own company in the future.
  • Students who want to understand what it means to start and run a business. It is not necessary to already have a business idea or entrepreneurial activities. Interest in the topic is crucial.

The Summer School is limited to 40 participants.

Aufbau und Inhalte

The Trinational KTUR Summer School provides first-hand insights into the dynamic world of entrepreneurs. Over the course of a week, the big questions of any business are examined from a practical perspective: What is my business model? How do I make money? Where does the funding come from? How can I attract enough customers? Am I suitable as an entrepreneur? What is a business plan? How do I attract and motivate employees?

The sessions are interactive and each day there is time to apply the tools and techniques to business ideas from the class in interdisciplinary teams.

Timeframe

Monday 25 August until Friday 29 August 2025. The five days will be divided between University of Freiburg (Germany) for Monday/Tuesday, FHNW Campus Basel (Switzerland) for Wednesday/Thursday and University of Strasbourg (France) for Friday.


Morning, 9.00 – 12.00

Afternoon, 13.15 – 17.00

Monday, 25 Aug
FREIBURG

Introduction / Ideation / Business Model

  • Idea generation with different creativity techniques
  • Selection and development of promising ideas

Business model development

  • Selection of ideas to be worked on during the week and development of the business model (7-key model)

Tuesday, 26 Aug
FREIBURG

Pitching

  • How do I present an idea convincingly?

Market analysis

  • 5 forces
  • Competition analysis
  • Market segmentation
  • Persona

Wednesday, 27 Aug
BASEL

Market entry

  • How do I reach my customers?
  • Marketing strategy
  • Offline / Online / Sales
  • Pricing

Minimal Viable Product MVP

  • How can I test in a quick and cheap way, whether my business idea is viable?
  • How can I constantly improve?

Thursday, 28 Aug
BASEL

Finances and Funding

  • How will my idea work out financially?
  • How much capital do I need?
  • How do I get the required capital?

Me as an entrepreneur and my team

  • What makes a founder?
  • What do I need to consider for my co-founding team?
  • How do I recruit the right employees?

Friday, 29 Aug
STRASBOURG

Pitches

  • Final presentations of the business ideas

Ecosystem and Closing

  • Feedbacks to the groups
  • Entrepreneurial Ecosystem and offerings in the Upper Rhine region by the different universities
  • Awards and Closing

Vertiefungen

Keine Vertiefungen

International

Leitung und Dozierende

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Voraussetzungen, Zulassung, Eignungsabklärung

Please apply with your CV and a short summary of why you want to be part of the Trinational KTUR Summer School. The number of places is limited.

Organisatorisches

Application

Please apply with your CV and a short summary of why you want to be part of the Trinational KTUR Summer School. The deadline for registration is 30 June 2025. The number of places is limited. You will hear of us latest by early July 2025, whether your application was successful.

Registration

Credits

The Summer School gives 2 ECTS. Active participation during the whole week is required to receive the credits.
Please contact your university regarding the recognition.

Cost

There is no additional tuition fee for the participating students.

Why KTUR

The EU project Knowledge Transfer Upper Rhine (KTUR), launched in the fall of 2019, marked the start of systematic cooperation among Upper Rhine universities, research institutions, trade associations, and companies in the field of knowledge and technology transfer.‍

Downloads

Factsheet Trinational KTUR Summer School Entrepreneurship (PDF)
Flyer Trinational KTUR Summer School Entrepreneurship (PDF)

Beratung und Info-Anlässe

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Kontakt

Prof. Dr. Rolf Meyer

rolf.meyer@fhnw.ch

Anmeldung

Durchführungen

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