Digital Business

Digitalisation is penetrating and changing entire value chains to some extent. There is competitive advantage to be gained by innovatively taking the opportunities offered and creating value.

You are passionate about...

  • the application of digital technologies
  • joined-up thinking and acting
  • innovations to optimise cooperative value creation
  • the design of organisations and processes

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Career Opportunities

The Digital Business specialisation will open up the following career areas to you:

  • Management of digital business
  • Project management for digitalisation
  • Supply chain management
  • Digital business analysis / architecture

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Practical implementation of digital innovations

You will visit innovative companies and learn about implemented digitization projects through case studies, gaining insight into the current and future fields of activity in digital business.

With increasing digitalisation and internationalisation, the development of innovative business models and sustainable, efficient business processes is becoming more important.

Manufacturers, retailers and service providers are looking to transform their business models with employees who understand and promote the digitalisation of the value-added network of products and services. To achieve this, they need open-minded and curious employees who have an affinity for digital matters. They will fully grasp the challenges ahead and pursue the innovation potential of digitalisation with customers, employees and suppliers.

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Content

The learning content is oriented towards current issues. New developments, technologies and theories are continuously incorporated into classwork. The most important content includes:

  • Digitalisation in purchasing and logistics
  • Digital business models
  • Online commerce
  • Big data
  • Artificial Intelligence

Module description

ECTS-Points: 20
Teaching Language: German