Digital Business Management
The specialization in Digital Business Management offers students the opportunity to actively shape the digital economy. The focus is on practical skills for developing innovative business models and user-centered products, as well as analyzing and optimizing digital business processes. Students also learn how strategic IT management and agile project management can make companies future-ready. Complemented by key qualifications such as intercultural communication, problem-solving, and self-management, this specialization prepares students to tackle the challenges of a globally connected work environment.
You are passionate about…
- innovating digital products or services
- working with agile methodologies
- managing technology information systems on a strategic and tactical operational level
- Designing and optimizing digital business processes
- Applying artificial intelligence in a business context
Career Opportunities
The specialisation Digital Trust will open up the following careers to you:
- Program and Project Manager
- Business Analyst
- Requirements Engineer
- Product Owner
- Process Manager
- Scrum Master
- Digital Innovation Manager
- Digital Innovation Consultant
- Business Process Consultant
- Business Consultant
Content
This specialisation focuses on current and future digital trends. New developments, technologies and theories are continuously incorporated into classwork. The most important content includes:
- Digital innovation and strategies for developing digital business models
- Digital business analysis and process design to optimize business operations
- Planning and executing digital projects using agile methods like Scrum
- Managing digital business architectures and IT infrastructures
- Applying business AI and modern technologies in a corporate context
- Technology management and its strategic application in practice
- Industry insights from various sectors (e.g., Big 4, pharmaceutical industry, banking, SMEs)
ECTS Points: 36